UGA x Content Strategy

A Deep Dive into Content Strategy with UGA School of Journalism

The Masterclass

Having delved into the intricacies of content planning, creation, and management, I and several students participated in a transformative workshop led by digital experts from CWIP. The interactive sessions and real-world scenarios provided invaluable insights, allowing me to elevate my brand, engage my audience more effectively, and streamline my messaging. This pivotal learning experience has significantly enhanced my approach to digital communication.

Peyton Anderson Forum

WORKSHOP GOALS

Understanding Your Audience

Interactive session on audience research and persona development.

Crafting Your Brand Message

Workshop on brand voice, tone, and messaging consistency.

Hands-On Content Audit

Practical session on conducting a content audit with provided materials.

Real-World Case Study & Content Creation

Group activity focused on developing and refining a content strategy.

Production & Interviews

As both a student and a production team member, I realized that mastering content strategy goes beyond just learning the concepts—you have to excel at crafting the content itself. That’s why we created a visual recap of the event, which not only captures the experience but also exemplifies what great content should be. Behind the lens, conducting student interviews revealed fresh insights, deepening my understanding of content strategy and its future applications.

MEDIA PRODUCTION

Throughout the workshop, our media production team captured key moments, conducted interviews with participants and instructors, and documented the learning process. These materials were developed into a comprehensive video asset as part of a broader content strategy, which was shared with attendees, UGA, and potential businesses. This video serves as a prime example of delivering on an overarching content strategy, effectively showcasing the workshop’s value and extending its impact.

1-ON-1 CONVERSATIONS

Selected participants had the chance to share their experiences and insights during the workshop through on-camera interviews. These interviews provided a platform for students to reflect on their learning journey and discuss how they plan to apply content strategy concepts in their future careers.

By being part of this event, you're not only gaining valuable skills but also contributing to a larger narrative on the importance of content strategy in the digital age.

#UGALearnsContentStrategy

As a member of the content production team, I had the privilege of capturing these moments and conducting interviews that highlighted the students' growth throughout the day. The feedback we received was overwhelmingly positive, with participants expressing newfound confidence in their ability to craft compelling content strategies.

Video is a private asset and is available upon request